In retail and hospitality, silence rarely works in your favour. No sound means no atmosphere. And the wrong sound? That can push people out the door.
Music isn’t just background noise—it shapes customer behaviour. It affects how long people stay, how they feel, and what they buy. The right sound can be the difference between someone browsing and someone buying.
Music changes everything
Research shows that in-store music impacts consumer behaviour in several key ways:
- Slower music makes people stay longer—and spend more
- Faster music increases energy and works well in high-traffic zones
- Genre and style influence product choice—classical music can lead to premium purchases like expensive wine
- Good musical “fit” with your brand improves mood, service perception, and store appeal
But there’s a catch: letting staff control the playlist can actually reduce sales. One study found that employee-selected music led to lower sales in women’s fashion stores. This isn’t about taste. It’s about control and consistency.
It’s not just about customers
Music also affects staff performance. Studies show that a well-designed sound environment increases employee satisfaction and loyalty. A happier team means better service—and that feeds straight back into the customer experience.
The solution: Professional audio that fits your space
Spottune is purpose-built for retail and hospitality. It’s not another Wi-Fi speaker. It’s a reliable, scalable system designed for commercial environments:
- 360° omnidirectional sound – Even coverage, fewer speakers
- 1.9 GHz wireless connection – No interference, no lag
- Cloud-based control – Manage zones, playlists, and volume from anywhere
- Quick install – Mounts directly into existing lighting tracks
- Flexible layout – Move speakers as your space evolves
Whether you run one café or a retail chain, Spottune gives you the tools to shape customer experience with sound.