Spottune is a commercial audio infrastructure company for retail and hospitality brands.
We develop wireless audio systems that make professional sound faster to deploy, easier to manage and simpler to scale across locations. Our system combines omnidirectional speakers, 1.9 GHz wireless transmission and optional Cloud control for central management across stores, countries and markets.
Spottune is trusted by brands including Leica, Swatch, Breitling, Lush, Costa Coffee, Carhartt and River Island, and is active in more than 7,500 locations worldwide.
Spottune was founded in Denmark by Søren Louis Pedersen and Christian Poulsen — two serial entrepreneurs with backgrounds spanning professional audio, consumer electronics, and hardware product development.
Their previous work includes co-founding Libratone, leading Hasselblad, and designing audio systems for medical and defence applications.
Spottune was built on a specific observation: commercial spaces needed a speaker system that could install into existing infrastructure without specialist labour, perform reliably across hundreds of locations, and be managed centrally. That became the product.
Mads-Emil joined Spottune as CEO in 2023. Before Spottune, he held a leadership role at Wolt during a period of rapid international expansion. He brings operational and commercial experience from scaling early-stage companies across European markets.
Søren has worked in professional audio for over 30 years. He co-founded Libratone, a Danish speaker brand distributed globally through retail. Earlier in his career he designed audio systems for hearing aids and 3D headsets for F-16 fighter jets.
Christian has founded or co-founded eight companies since 1988, primarily in photo and audio hardware. He founded Imacon, named Denmark's fastest-growing company at the time, and later served as CEO of both Hasselblad and DPA Microphones.
