Spottune is a commercial audio infrastructure company for retail and hospitality brands.
We develop wireless audio systems that make professional sound faster to deploy, easier to manage and simpler to scale across locations. Our system combines omnidirectional speakers, 1.9 GHz wireless transmission and optional Cloud control for central management across stores, countries and markets.
Spottune is trusted by brands including Leica, Swatch, Breitling, Lush, Costa Coffee, Carhartt and River Island, and is active in more than 7,500 locations worldwide.
It took years to develop. It takes minutes to install.
Spottune was founded in Denmark by Søren Louis Pedersen and Christian Poulsen, who between them bring decades of experience designing professional audio products for global brands including Hasselblad, Libratone and DPA Microphones.
That foundation shaped how Spottune was built: not as a consumer speaker dressed up for commercial use, but as a professional system designed specifically for the demands of retail and hospitality environments.
Mads-Emil has led Spottune since 2023. He came from Wolt, where he built experience scaling innovative companies across markets. At Spottune he drives commercial development and the partner organisation.
Søren has more than 30 years of experience in the audio industry. He has designed products for global distribution and co-founded Libratone. His background in professional audio and consumer electronics is the foundation for how the Spottune system is built.
Christian has founded and led eight companies since 1988, including Imacon and DPA Microphones, and served as CEO of Hasselblad. His experience building premium product companies shapes the way Spottune is positioned and taken to market.
